8. Is there images for different product variants?

Many products have different color or size variations, and most people like to see the way the product looks before buying it.

Therefore, your store should not just allow for the selection of the colour of your product, it should allow shoppers to browse through images of different product variations as well.
Read detailed explanations on other rules
The most crucial page on your store is your product page.

If you properly construct your product page, you will see increased revenue.

If you do the opposite, any marketing efforts will fall short of expectations.

That's why you need to concentrate your design work on product page optimization.

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