3. Main product image must allow zooming

Product image zooming has been around for ages and it's a feature every profitable eCommerce store uses nowadays.

That's why you should use this feature to your advantage and allow your visitors to get a good look at your product to increase conversions.

The main product image should allow zooming on hover for desktop and on click for mobile.
Read detailed explanations on other rules
The most crucial page on your store is your product page.

If you properly construct your product page, you will see increased revenue.

If you do the opposite, any marketing efforts will fall short of expectations.

That's why you need to concentrate your design work on product page optimization.

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