29. Do you proactively promote free shipping? (if offering it)

Free shipping is a great advantage in ecommerce. Ecommerce giants like Amazon made consumers used to such shipping conditions.

Therefore, if you have free shipping, it is wise to proactively promote it on product pages using stickers or icons.
Read detailed explanations on other rules
The most crucial page on your store is your product page.

If you properly construct your product page, you will see increased revenue.

If you do the opposite, any marketing efforts will fall short of expectations.

That's why you need to concentrate your design work on product page optimization.

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