26. Do you explain benefits (not just features) in detailed product descriptions?
What are features? Features are defined as surface statements about your product, such as what it can do, its size, etc.
What are benefits? Benefits show the end result of what your product can actually accomplish for a customer.
Benefits, not features- this is what really helps you sell a product to a customer. When selling any product, you are actually selling a certain experience: your product can simplify life, save time or money, make people beautiful, or healthier, etc.
The most crucial page on your store is your product page.
If you properly construct your product page, you will see increased revenue.
If you do the opposite, any marketing efforts will fall short of expectations.
That's why you need to concentrate your design work on product page optimization.