22. Do you support payment with installments?

In latest years, it became very popular for stores to offer payments with instalments, which made it easier for shoppers to buy expensive products, without making a big one-time purchase.

This is very important for any ecommerce store that is selling high-priced items (phones, etc.).

According to Klarna, retailers see a 45% increase in average order value when adding payments with instalments.
Read detailed explanations on other rules
The most crucial page on your store is your product page.

If you properly construct your product page, you will see increased revenue.

If you do the opposite, any marketing efforts will fall short of expectations.

That's why you need to concentrate your design work on product page optimization.

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