19. Is there a relevant reaction when users add products to cart? (show cart, a notification or go to checkout)
There are different ecommerce stores: some have thousands of products, others only one, or a few.
Some stores only acquire traffic directly from specific product pages, others have mostly organic or direct traffic, from shoppers coming to the homepage and browsing the store.
Hence, the shopping funnel and desired experience can be different in such cases and must be selected appropriately.
Examples of such reactions include leading customers to the cart, changing the number on the shopping cart icon, highlighting the chosen products in different colours.
Some stores only acquire traffic directly from specific product pages, others have mostly organic or direct traffic, from shoppers coming to the homepage and browsing the store.
Hence, the shopping funnel and desired experience can be different in such cases and must be selected appropriately.
Examples of such reactions include leading customers to the cart, changing the number on the shopping cart icon, highlighting the chosen products in different colours.
Read detailed explanations on other rules
- Your CTA must never mislead, frustrate or confuse the shopper. Therefore, each CTA-button should always clearly explain what happens after you click it
- Based on Baymard’s research, 64% of users look for shipping information on the product page. It’s important for shoppers to know if products can be delivered to them, what the shipping costs are and how long it takes
The most crucial page on your store is your product page.
If you properly construct your product page, you will see increased revenue.
If you do the opposite, any marketing efforts will fall short of expectations.
That's why you need to concentrate your design work on product page optimization.
If you properly construct your product page, you will see increased revenue.
If you do the opposite, any marketing efforts will fall short of expectations.
That's why you need to concentrate your design work on product page optimization.
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