18. Does copy of CTA-button explain what happens when a customer clicks on it?

Your CTA must never be misleading, frustrate or confuse the shopper.

Therefore, each CTA-button should always clearly explain what happens after you click it.

Studies investigated two different characteristics and the impact of these regarding the reactions of the users’ and how they want to engage with the call to action.

The results indicate positive attitudes towards the design features such as intuitive and high explainability/honest are important for the users’ willingness to engage with a call to action.

Clearly showing the user what to expect is important when designing for a high click-through rate. Hence, the study shows that moving the user engagement upfront is better for enabling users to trust the design.

This makes the call to action more transparent by showing the user right away what they need to fill out to complete the action.
Read detailed explanations on other rules
The most crucial page on your store is your product page.

If you properly construct your product page, you will see increased revenue.

If you do the opposite, any marketing efforts will fall short of expectations.

That's why you need to concentrate your design work on product page optimization.

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