15. Do you use buttons for product variants instead of dropdown lists?
The better the UX of your pages, the easier it will be for shoppers to browse your store, and therefore the higher the conversion rate.
If you can eliminate any unnecessary actions, like browsing a dropdown list to pick a product variant, you should do that.
If you can eliminate any unnecessary actions, like browsing a dropdown list to pick a product variant, you should do that.
Read detailed explanations on other rules
- When users engage with product variants (colours, materials, type etc.), ideally, they should be able to see how this product looks in the product gallery.
- Getting rid of the dropdown list just improves the UX and decreases the number of actions shoppers have to do in order to change the quantity of items they want to purchase.
The most crucial page on your store is your product page.
If you properly construct your product page, you will see increased revenue.
If you do the opposite, any marketing efforts will fall short of expectations.
That's why you need to concentrate your design work on product page optimization.
If you properly construct your product page, you will see increased revenue.
If you do the opposite, any marketing efforts will fall short of expectations.
That's why you need to concentrate your design work on product page optimization.
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