13. Do customers see how much they save on a sale?

If your store puts items on sale, your sale price and the discount should be clear to the shoppers.

Your store should show how much users will save due to the discount, both in percentage and amount of money exactly saved.

This not only decreases the cognitive load on the shopper but also makes your product more enticing to buy.
Read detailed explanations on other rules
The most crucial page on your store is your product page.

If you properly construct your product page, you will see increased revenue.

If you do the opposite, any marketing efforts will fall short of expectations.

That's why you need to concentrate your design work on product page optimization.

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