12. Do you show all additional charges near the price?
It is important that your shoppers understand the price of the product they are about to purchase.
If there are any additional product or country-specific charges (for example additional shipping charges or VAT charges), your unexpecting shoppers will be unpleasantly surprised and might decide not to shop at your store if the actual price of the item is not displayed until the checkout process.
To avoid this, additional prices for products should always be shown near their price.
If there are any additional product or country-specific charges (for example additional shipping charges or VAT charges), your unexpecting shoppers will be unpleasantly surprised and might decide not to shop at your store if the actual price of the item is not displayed until the checkout process.
To avoid this, additional prices for products should always be shown near their price.
Read detailed explanations on other rules
- Failing to find out the price of the product drives shoppers away and increases untrustworthiness.
- If your store puts items on sale, your sale price and the discount should be clear to the shoppers
The most crucial page on your store is your product page.
If you properly construct your product page, you will see increased revenue.
If you do the opposite, any marketing efforts will fall short of expectations.
That's why you need to concentrate your design work on product page optimization.
If you properly construct your product page, you will see increased revenue.
If you do the opposite, any marketing efforts will fall short of expectations.
That's why you need to concentrate your design work on product page optimization.
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