11. Is product price visually prominent and placed near CTA-button?

When your shoppers are ready to move on to the next step of the product purchasing process, they should clearly understand the price of the product they are planning to purchase.

Failing to find out the price of the product drives shoppers away and increases untrustworthiness.
Read detailed explanations on other rules
The most crucial page on your store is your product page.

If you properly construct your product page, you will see increased revenue.

If you do the opposite, any marketing efforts will fall short of expectations.

That's why you need to concentrate your design work on product page optimization.

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