Why did I create it?
Mantas Karmaza, The creator of Audit Your Store
I've been working with e-commerce stores for over 4 years, and within that period, I did around 1000+ A/B tests on 7-8 figure stores, which increased their sales 2-3X times.
After that, I realized that most of the problems that drive down sales and conversions on e-commerce stores are pretty similar. And based on these 1000+ A/B test results, I can create a simple and understandable checklist that any store owner, marketer, or designer can use.
After several months of content writing (250+ pages, around 400 screenshots from stores), I created a 117-rule checklist with actionable guidelines.
I have used these rules for each of my clients and helped grow to 7-8 figure businesses. I think that it's a real must-have for e-commerce owners and marketers.
Of course, these are just the best practices that worked for my clients, and it doesn't necessarily mean that all of them work for absolutely all e-commerce stores. But I am convinced that these guidelines will work great for the vast majority. Anyway, it's a good foundation to start with and avoid critical problems that most e-commerce stores have nowadays.