Audit Your Store To Boost Conversion Rate & Revenue

• 113 conversion rules discovered from 1000+ A/B tests
• Field-tested and used by successful 7-8 figure Shopify stores
• Good vs bad examples included to show you what to do
audit-your-store-chrome-extension
If You Are Not Using These Rules, You Are Leaving Money on the Table… Plain and Simple!
Use These Battle-Tested Rules to Fix Your eCommerce Store Conversion Rates!

Treat Your Online Store Like a Well-Oiled Machine, and Watch the Money Roll In!

Whether you are a dropshipper, or an online eCommerce store owner, you understand that there are many different components that need to be accounted for when operating an eCom business.

Considering that you, the store owner, have so much to do, it can be easy to miss out on strategic implementations that improve your bottom line…

Which is why, I’d like to offer you a chance to execute conversion rate optimizations that work!

...No longer will you have to lose sleep or feel anxious about underperforming stores!

In fact, if you manage to properly act on our battle-tested CRO framework, you could even take an eCom store that’s currently making losses and guide it towards profits.

Who is this for?
The 113 rules is a compact, concise Bible that can help any eCommerce store owner find the path to profits.

The CRO rulebook is ideal for Web designers, Marketers, store owners, and dropshippers.

Best of all, many of the conversion rate tactics are platform agnostic which means that you can act on those tips regardless of what platform you are using to run your store.
Do You Really Need This?
At first glance, you might be tempted to dismiss eCom CRO tactics as something you don’t need…

But, that essentially means that you are missing out on big-picture thinking.

You see, as the years go by, more and more people are getting into eCommerce and dropshipping.

This means that the competition out there is insane!
Despite That, When You Know How to Bring in Traffic, Entice Customers, and Convert Them Successfully, You’re on the Right Path to Winning Big!
To do that, CRO can be your best friend!

If you’re still not convinced, let's break this down further…

Dropshippers these days are familiar with spy tools that let them notice which Ad sets and products are performing well on Facebook.

Dropshipping gurus are giving away their most successful strategies to conduct product research. This in turn means that both you and your competitor might be selling the same product sourced from Alibaba.

Last but not the least, with tools like Builtwith and RivalScan, people are able to take note of what tech stack you are using, what products you are selling, and approximate monthly revenue generated by your stores.

This means that for you as the dropshipper, there is a very real need to make adjustments that give you an edge over your competition.

And that edge, my friend, is eCommerce CRO.

A Quick Look at the Proven Conversion Tactics That Work:

(Yes, All 113 of Them)

14 HOMEPAGE RULES
Your homepage serves as an introduction to your brand. The first time for many users, and it should guide them to what they need.

Failing here makes it difficult to persuade users to shop from you.
3 COLOR SCHEME RULES
Branding and credibility largely depend on your color scheme.

If you don't have proper coloring, your site will look unprofessional and users will be afraid to purchase.
14 HEADER RULES
Your header is the primary navigation for your site.

If it has too much or too little information, it will confuse users and make them leave instead of guiding them through your funnel.
7 FOOTER RULES
Your footer is the place to provide users with details about your brand.

A footer should act as a robust extension of your main navigation, helping visitors navigate the site and find what they need to make a buying decision.
34 PRODUCT PAGE RULES
The most crucial page on your store is your product page.

If you properly construct your product page, you will see increased revenue.

If you do the opposite, any marketing efforts will fall short of expectations.
20 CATEGORY PAGE RULES
Your category pages are the main navigational spots across your products.

They help users find what they need, and if it doesn't persuade users to go to the next stage of the funnel, it will be tough to grow your business.

To help you with all that, the 20 category page rules will offer you a simple step-by-step framework that increases user dwell time on your sites, improves your SEO performance, and also helps you grow your profit margins.

21 CART PAGE RULES
At least 5-7 people out of 10 will abandon their cart in your store. The stats are clearly not in your favor...

And we can both agree that a high cart abandonment rate will kill your profit margins. But it’s possible to turn things around!

Even though the average cart abandonment rate is about 60-70%, when you apply these rules to your cart pages, you will notice a dramatic improvement in your revenue.
14 HOMEPAGE RULES
Your homepage serves as an introduction to your brand. The first time for many users, and it should guide them to what they need.

Failing here makes it difficult to persuade users to shop from you.
3 COLOR SCHEME RULES
Branding and credibility largely depend on your color scheme.

If you don't have proper coloring, your site will look unprofessional and users will be afraid to purchase.
14 HEADER RULES
Your header is the primary navigation for your site.

If it has too much or too little information, it will confuse users and make them leave instead of guiding them through your funnel.
7 FOOTER RULES
Your footer is the place to provide users with details about your brand.

A footer should act as a robust extension of your main navigation, helping visitors navigate the site and find what they need to make a buying decision.
34 PRODUCT PAGE RULES
The most crucial page on your store is your product page.

If you properly construct your product page, you will see increased revenue.

If you do the opposite, any marketing efforts will fall short of expectations.
20 CATEGORY PAGE RULES
Your category pages are the main navigational spots across your products.

They help users find what they need, and if it doesn't persuade users to go to the next stage of the funnel, it will be tough to grow your business.

To help you with all that, the 20 category page rules will offer you a simple step-by-step framework that increases user dwell time on your sites, improves your SEO performance, and also helps you grow your profit margins.
21 CART PAGE RULES
At least 5-7 people out of 10 will abandon their cart in your store. The stats are clearly not in your favor...

And we can both agree that a high cart abandonment rate will kill your profit margins. But it’s possible to turn things around!

Even though the average cart abandonment rate is about 60-70%, when you apply these rules to your cart pages, you will notice a dramatic improvement in your revenue.

Use these rules to fix your ecommerce

store conversion rate

Missing important things is the easy part, but it results in your store underperforming. Or not performing at all.

These 113 ecommerce rules will help you never miss and simplify building highly converting stores.

Use these rules to fix your ecommerce

store conversion rate

Missing important things is the easy part, but it results in your store underperforming. Or not performing at all.

These 113 ecommerce rules will help you never miss and simplify building highly converting stores.
For Store owners
For Marketers
For Designers

Why does Audit Your Store work?

1
These rules helped grow 7-8 figure businesses
I tested these rules to triple the revenue and conversion rate of my clients' stores
2

Verified by 1000+ A/B tests on different e-stores

While working with dozens of stores, I've conducted hundreds of experiments time and time again, confirming these rules

3

Discovered from 4 years in optimizing conversions

Over 4 years of “in the trench” experience conducting conversion optimization work for my clients. So, I am one of the rare few conversion optimization experts who have a clear understanding of what works and what doesn't

4

Discovered from UX best practices & user researches

I constantly study UX research, test relevant case studies, talk with store designers and marketing agency owners to find solutions to increase conversion rate and revenue in eCommerce

Why does Audit Your Store work?

1
These rules helped grow 7-8 figure businesses
I tested these rules to triple the revenue and conversion rate of my clients' stores
2

Verified by 1000+ A/B tests on different e-stores

While working with dozens of stores, I've conducted hundreds of experiments time and time again, confirming these rules

3

Discovered from 4 years in optimizing conversions

Over 4 years of “in the trench” experience conducting conversion optimization work for my clients. So, I am one of the rare few conversion optimization experts who have a clear understanding of what works and what doesn't

4

Discovered from UX best practices & user researches

I constantly study UX research, test relevant case studies, talk with store designers and marketing agency owners to find solutions to increase conversion rate and revenue in eCommerce

Why did I create it?
Mantas Karmaza, The creator of Audit Your Store
Hi guys,

I've been working with e-commerce stores for over 4 years, and within that period, I did around 1000+ A/B tests on 7-8 figure stores, which increased their sales 2-3X times.

After that, I realized that most of the problems that drive down sales and conversions on e-commerce stores are pretty similar. And based on these 1000+ A/B test results, I can create a simple and understandable checklist that any store owner, marketer, or designer can use.

After several months of content writing (250+ pages, around 400 screenshots from stores), I created a 113-rule checklist with actionable guidelines.

I have used these rules for each of my clients and helped grow to 7-8 figure businesses. I think that it's a real must-have for e-commerce owners and marketers.

Of course, these are just the best practices that worked for my clients, and it doesn't necessarily mean that all of them work for absolutely all e-commerce stores. But I am convinced that these guidelines will work great for the vast majority. Anyway, it's a good foundation to start with and avoid critical problems that most e-commerce stores have nowadays.

How to Audit Your Store

Follow these step-by-step guidelines to get the most value from the conversion rules
1
Install Free Chrome Extension
Download Chrome Extension

Works on almost any browser: Firefox, Brave, Opera, Chrome, and anything built with Chromium!
2
Go to your store and open a page you want to review
TIP: Starting from the most important pages will show the highest revenue increase (homepage, product, and cart pages).
3
Click on Chrome Extension and choose a category of rules
If you are on a cart page, then select cart page rules. If you are on the homepage, then select homepage rules.
4
Go through the checklist one by one and check if your store meets a rule
If you don't meet a rule, keep it. If it's irrelevant, click the 'X' button to remove it. If your store meets a rule, just click on it, and it'll be crossed out.
5
Export your audit and learn from your mistakes
Click on 'Export Audit' to download a list of what could be improved in your store. When you have this report, you can open the tutorials to read detailed rule explanations and see bad vs. good examples, which will help you understand how to fix your conversion mistakes.

Important: Detailed rule explanations are available only in the Paid version of Audit Your Store
6
Follow recommendations and implement fixes
The most important part of the process! If you see a problem, you should correct it.

Often you can do that yourself. If that's not the case, ask or hire a developer to do that.

7
Scale with increased profit margins and conversions!

How to Audit Your Store

Follow these step-by-step guidelines to get the most value from the conversion rules
1
Install Free Chrome Extension
Download Chrome Extension

Works on almost any browser: Firefox, Brave, Opera, Chrome, and anything built with Chromium!
2
Go to your store and open a page you want to review
TIP: Starting from the most important pages will show the highest revenue increase (homepage, product, and cart pages).
3
Click on Chrome Extension and choose a category of rules
If you are on a cart page, then select cart page rules. If you are on the homepage, then select homepage rules.
4
Go through the checklist one by one and check if your store meets a rule
If you don't meet a rule, keep it. If it's irrelevant, click the 'X' button to remove it. If your store meets a rule, just click on it, and it'll be crossed out.
5
Export your audit and learn from your mistakes
Click on 'Export Audit' to download a list of what could be improved in your store. When you have this report, you can open the tutorials to read detailed rule explanations and see bad vs. good examples, which will help you understand how to fix your conversion mistakes.

Important: Detailed rule explanations are available only in the Paid version of Audit Your Store
6
Follow recommendations and implement fixes
The most important part of the process! If you see a problem, you should correct it.

Often you can do that yourself. If that's not the case, ask or hire a developer to do that.
7
Scale with increased profit margins and conversions!
Why Do You Need Full Access?
Standard Conversion Rate Optimization (CRO) audit with a list of actionable recommendations starts from €400. I do such CRO audits of Shopify stores for €1500+ depending on the complexity of a website.

It's too much for many Shopify owners, marketers, designers, and developers to pay for a Basic audit. That's why I created a 113-rule checklist with actionable guidelines.

These rules are a pretty good and very cheap replacement for such an expensive audit.

For example, if I did an audit of your Shopify store, it would include all the recommendations from these guidelines + insights that I would find with deeper research and analysis.

Now, the point I want you to carefully understand is that the free version contains the checklist only..

But if you truly want to reap high returns from your CRO efforts, you want to get your hands on the Audit Your Stores CRO rulebook…

The Conversion Rules CRO Rulebook is a handy resource that comes equipped with comprehensive breakdowns and examples of how to apply the rules that I talk about in my checklist…

When you have those examples and my annotated explanations, you will be better able to act on the pointers that I mention in my checklist.

This is why if you buy access to the Conversion Rules CRO rulebook, you can actually solve the main problems on your site.


If you apply all these recommendations, then in 90% of cases (because ~90% of Shopify stores are absolutely not optimized), you will have increased sales and conversions.

That would be a great foundation. And after that, you can invest more in CRO, hire a specialist and do an in-depth analysis to optimize your store even more. Case studies of big branding campaigns (Nike, Amazon, Vanmoof) and the lessons a designer can take away from each with respect to corporate identity projects.
Here's what our clients say about the detailed rules
We can talk a lot about the benefits of this checklist. But we’d like to let our customers do the talking for a change. Here are some amazing reviews from past customers who have taken advantage of the rulebook
It was just a gradual development over the years. Last year was "All You Need Is Love." This year it's "Give Peace a Chance." Remember love. If you want to get peace, you can get it as soon as you like if we all pull together.
Farrel Gulierm
Project manager in Pixels
The principal element of Suprematism in painting, as in architecture, is its liberation from all social or materialist tendencies. Through Suprematism, art comes into its pure and unpolluted form.
Samuel Willson
Creative director in DD agency
We were just building stuff 'cause we thought it was cool. I do remember having these specific conversations with my friends where we thought, you know, someone is gonna build this. Someone is gonna build something that makes it so that people can stay connected with their friends and their family.
Sarah Lewin
Founder of Pic Pen studio
Before incorporating visual aids into speeches, the speaker should understand that if used incorrectly, the visual will not be an aid, but a distraction. Before incorporating visual aids into speeches, the speaker should understand that if used incorrectly, the visual will not be an aid, but a distraction.
Alex Larkins
Creative director SoSoul magazine
Free and Paid versions of Conversion Rules
Detailed rules are available only in Paid version (8-60 times cheaper than CRO audit)

Rules with no explanations are free on the website and in the Chrome Extension
Conversion Rules
Available in the Chrome Extension and on the website
FREE
Read rules
What My Previous Clients Say About My CRO Work
Sarah Lewin
Project manager in Pixels
It was just a gradual development over the years. Last year was "All You Need Is Love." This year it's "Give Peace a Chance." Remember love. If you want to get peace, you can get it as soon as you like if we all pull together.
Samuel Willson
Creative director in DD agency
The principal element of Suprematism in painting, as in architecture, is its liberation from all social or materialist tendencies. Through Suprematism, art comes into its pure and unpolluted form.
Alex Larkins
Founder of Pic Pen studio
We were just building stuff 'cause we thought it was cool. I do remember having these specific conversations with my friends where we thought, you know, someone is gonna build this. Someone is gonna build something that makes it so that people can stay connected with their friends and their family.
Join over 40 eCommerce store owners who swear by this rulebook!
PS: If you decide to grab this CRO blueprint, you get access to proven tips that have helped eCommerce store owners scale in the past.

Some have grown their profit margins by 2X and some even 3X using these methodologies.

Are you sure you want to leave money on the table when you can implement some strategies of the failproof CRO rulebook and scale your ecom store to new heights?
Have any questions or suggestions?
Feel free to message me:

hi@mantasdigital.com

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