7. Did you add an email sign-up form?
Most eCommerce website templates have a default registration form in the footer.
However, the best places for an email signup form on your home page are:
- at the bottom of the page, above the footer,
- below or between your blog or social media posts.
Adding an email sign-up form helps you make returning customers and send previous customers news about current deals and new products.
It can also convert indecisive visitors if you offer a sign-up discount for first-time purchases.
Your homepage serves as an introduction to your brand. The first time for many users, and it should guide them to what they need. Failing here makes it difficult to persuade users to shop from you. That's why you need to concentrate your design work on homepage optimization.