12. Do you highlight any deals or special offers?
The faster you drive visitors into ‘shopping mode’, the easier it will be to convert them into customers.
Highlighting special deals, current promotions, bundles and discounts can lure shoppers and encourage them to make a purchase.
You should categorize your products and make them eye-catching with clear CTAs.
Your homepage serves as an introduction to your brand. The first time for many users, and it should guide them to what they need. Failing here makes it difficult to persuade users to shop from you. That's why you need to concentrate your design work on homepage optimization.