10. Does your page follow visual hierarchy?
The right visual hierarchy makes your page design simple and straightforward to shoppers.
Using the right visual hierarchy, you will not only allow your customers to navigate your shop intuitively, but also lead them to the product you want to sell the most.
If you want to draw attention to a certain visual item (such as CTA button, value proposition, offer, product etc.), make it big, use contrasting colors and a lot of white space around it.
Your homepage serves as an introduction to your brand. The first time for many users, and it should guide them to what they need. Failing here makes it difficult to persuade users to shop from you. That's why you need to concentrate your design work on homepage optimization.