14 Homepage Conversion Rules

Use these 14 homepage conversion rules to boost your ecommerce store revenue and conversion rate.
You only see rule summaries in the free version. SOPs with detailed rule explanations are available to Paid Members
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To increase conversions...
  • Add a hero banner or slider with main (prominent) CTA-button
    1
  • Copy must be relevant to the CTA-button
    2
  • Showcase different product categories or a featured product section
    3
  • Best products and categories must be on top of the homepage
    4
  • Add clickable product images that showcase different categories (relevant to stores with more than 5 products)
    5
  • Create a social proof section
    6
  • Add an email sign-up form
    7
  • Page must be visually simple and not overloaded
    8
  • Show most important things at the top
    9
  • Follow visual hierarchy
    10
  • Images must be high-quality and enticing (for products, categories, etc)
    11
  • Highlight any deals or special offers
    12
  • Add scarcity and urgency triggers (relevant for stores with time-bound offers)
    13
  • Optimize for mobile
    14
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Your homepage serves as an introduction to your brand. The first time for many users, and it should guide them to what they need.

Failing here makes it difficult to persuade users to shop from you.

That's why you need to concentrate your design work on homepage optimization.

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