8. Do you have a menu link to best sellers product category? (if category exists)

If your store has a best-selling category, it is a great enticement for users to shop at your store.

People who know that an item is often bought will have a higher chance of purchasing said item.

Therefore, you should draw attention to this category, and a menu link such as in rule 7 is a great idea.
Read detailed explanations on other rules
Your header is the primary navigation for your site.

If it has too much or too little information, it will confuse users and make them leave instead of guiding them through your funnel.

That's why you need to concentrate your design work on header optimization.

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