7. Do you have a menu link to new product category? (if category exists)

If you have a new product category, you should let your shoppers know.

A good idea is to create a menu with different links, which shoppers can click to go into the new product category.
Read detailed explanations on other rules
Your header is the primary navigation for your site.

If it has too much or too little information, it will confuse users and make them leave instead of guiding them through your funnel.

That's why you need to concentrate your design work on header optimization.

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