6. Is navigation to different product categories quick and easy?

Since the goal of your store is to make shopping quick and easy, making it easier for shoppers to browse through different product categories is essential.

A good example is simply adding a dropdown box to select the category of the item the user is looking for.

Simple guideline I like to use is:
  1. If there are more product categories than fits in your header, show a link to 'Shop', which leads to a categories page ('All products' below shop in a dropdown, with other categories following below it).
  2. If there are no more product categories show a link to 'All Products'.
  3. Make header sticky (fixed position) on certain pages like top competitors.
Read detailed explanations on other rules
Your header is the primary navigation for your site.

If it has too much or too little information, it will confuse users and make them leave instead of guiding them through your funnel.

That's why you need to concentrate your design work on header optimization.

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