5. Is first menu link to a sale product category with color highlight? (if category exists)

If you have a sale on a certain product category, it’s a good idea to let your shoppers know.

You should display product categories on sale below the main headline.

Ideally, product categories on sale should be highlighted to draw attention from shoppers.

A study done by A. Campbell-White has shown that not highlighting the list of items on sale had a negative impact on conversions.
Read detailed explanations on other rules
Your header is the primary navigation for your site.

If it has too much or too little information, it will confuse users and make them leave instead of guiding them through your funnel.

That's why you need to concentrate your design work on header optimization.

© 2023 Mantas Digital. All Rights Reserved.