5. Is first menu link to a sale product category with color highlight? (if category exists)
If you have a sale on a certain product category, it’s a good idea to let your shoppers know.
You should display product categories on sale below the main headline.
Ideally, product categories on sale should be highlighted to draw attention from shoppers.
A study done by A. Campbell-White has shown that not highlighting the list of items on sale had a negative impact on conversions.
You should display product categories on sale below the main headline.
Ideally, product categories on sale should be highlighted to draw attention from shoppers.
A study done by A. Campbell-White has shown that not highlighting the list of items on sale had a negative impact on conversions.
Read detailed explanations on other rules
- Your header is only meant to introduce new potential customers and be recognizable and inviting to returning ones. It should mainly contain a short, powerful, and attention-grabbing headline.
- Since the goal of your store is making shopping quick and easy, making it easier for shoppers to browse through different product categories is essential.
Your header is the primary navigation for your site.
If it has too much or too little information, it will confuse users and make them leave instead of guiding them through your funnel.
That's why you need to concentrate your design work on header optimization.
If it has too much or too little information, it will confuse users and make them leave instead of guiding them through your funnel.
That's why you need to concentrate your design work on header optimization.
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