4. Don't show social media icons
Your header is only meant to introduce new potential customers and be recognizable and inviting to returning ones.
It should mainly contain a short, powerful, and attention-grabbing headline.
If you want to show social media icons, you can display them in the footer section.
Read detailed explanations on other rules
3. Is there a search field or icon that is clearly visible?
According to baymard.com, 73% of people who shop using ecommerce, do it for convenience.
5. Is first menu link to a sale product category with color highlight? (if category exists)
If you have a sale on a certain product category, it’s a good idea to let your shoppers now
Your header is the primary navigation for your site.
If it has too much or too little information, it will confuse users and make them leave instead of guiding them through your funnel.
That's why you need to concentrate your design work on header optimization.
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