14. Do you display country flag language switcher? (if you have language translation)

If your store is available in multiple languages, the language switcher should be on your header, next to your shopping cart icon. Your shoppers will find it intuitive and are used to the language switcher being there.

Your language switcher should be displayed as country flags.
Read detailed explanations on other rules
Your header is the primary navigation for your site.

If it has too much or too little information, it will confuse users and make them leave instead of guiding them through your funnel.

That's why you need to concentrate your design work on header optimization.

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