13. Is your header shown at the top on all website pages? (except checkout)

Your store’s header should stick around throughout the shopping experience, but keep it concise.

Always double check that your header is on all pages (except for checkout)
Read detailed explanations on other rules
Your header is the primary navigation for your site.

If it has too much or too little information, it will confuse users and make them leave instead of guiding them through your funnel.

That's why you need to concentrate your design work on header optimization.

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