10. Do you use a sticky announcement bar with a special offer?
If your store has special offers, it increases the likelihood of those items being bought, and therefore should be shown to users.
Your Header should have an announcement bar that displays your special offers and sticks with people, acting like an urgency trigger.
Read detailed explanations on other rules
9. Do you have a menu link to our story (about us) or blog?
Some shoppers like to know more about a store before shopping in it. Even though this is not every shopper, drawing attention from this people to your about us section or blog increases trust from this type of shopper, and thus, conversion rates.
11. Are elements adequately aligned and spaced apart?
Your header needs to establish a sense of trust, helpfulness, comfort, and credibility.
If your header elements are misaligned or cluttered together, it annihilates all of these impressions.
Your header is the primary navigation for your site.
If it has too much or too little information, it will confuse users and make them leave instead of guiding them through your funnel.
That's why you need to concentrate your design work on header optimization.
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