10. Do you use a sticky announcement bar with a special offer?

If your store has special offers, it increases the likelihood of those items being bought, and therefore should be shown to users.

Your Header should have an announcement bar that displays your special offers and sticks with people, acting like an urgency trigger.
Read detailed explanations on other rules
Your header is the primary navigation for your site.

If it has too much or too little information, it will confuse users and make them leave instead of guiding them through your funnel.

That's why you need to concentrate your design work on header optimization.

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