1. Is your logo high-quality and does it take you to the homepage when clicked on?
The logo of your Header is the first thing potential customers see when they notice your store.
The purpose of your logo is to draw people in and introduce them to your brand and provide familiarity to current followers/customers.
Your logo should stand out and be recognizable. It should carry your brand. Clicking on your logo should lead to your store’s homepage.
Read detailed explanations on other rules
Homepage Conversion Rules
20. Do you show urgency and scarcity triggers?
Using urgency and scarcity triggers is
You want to increase the demand for your products
Have limited product supply.
2. Is your cart distinctly visible and display total number of products added in cart?
All big ecommerce stores have visible cart icons at the top of all pages. Customers are used to this and will expect your store to have one. It should include an icon that clearly displays the total number of goods in the cart.
Your header is the primary navigation for your site.
If it has too much or too little information, it will confuse users and make them leave instead of guiding them through your funnel.
That's why you need to concentrate your design work on header optimization.
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