1. Is your logo high-quality and does it take you to the homepage when clicked on?

The logo of your Header is the first thing potential customers see when they notice your store.

The purpose of your logo is to draw people in and introduce them to your brand and provide familiarity to current followers/customers.

Your logo should stand out and be recognizable. It should carry your brand. Clicking on your logo should lead to your store’s homepage.
Read detailed explanations on other rules
Your header is the primary navigation for your site.

If it has too much or too little information, it will confuse users and make them leave instead of guiding them through your funnel.

That's why you need to concentrate your design work on header optimization.

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