14 Header Conversion Rules

Use these 14 header conversion guidelines to boost your ecommerce store revenue and conversion rate.

You only see rule summaries in the free version. Good vs bad examples with rule explanations are available only to Paid Members

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To increase conversions...

Must have clickable high-quality logo that takes you to the homepage
1
Show distinctly visible cart icon that displays total number of products added in cart
2
Search field or icon must be clearly visible
3
Don't show social media icons
4
First menu link must be a sale product category with color highlight (if category exists)
5
Navigation to different product categories must be quick and easy
6
Must have a menu link to new product category (if category exists)
7
Must have a menu link to best sellers product category (if category exists)
8
Must have a menu link to about us or blog
9
Must have sticky announcement bar with a special offer
10
Elements must be adequately aligned and spaced apart
11
Optimize for mobile
12
Header must be shown at the top on all website pages (except checkout)
13
Display country flag language switcher (if you have language translation)
14

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Your header is the primary navigation for your site.

If it has too much or too little information, it will confuse users and make them leave instead of guiding them through your funnel.

That's why you need to concentrate your design work on header optimization.

You only see rule summaries in the free version. Detailed rule explanations are available for Paid Members

Learn more

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