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38 Product Page Conversion Rules

Use these 38 product page conversion rules to boost your ecommerce store revenue and conversion rate.
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To increase conversions...
Use standard product page layout (gallery on the left and overview on the right)
1
Add main enticing image
2
Main product image must allow zooming
3
Gallery must have different product photos
4
Display thumbnails of other available images
5
Gallery must have actionable elements to engage with it
6
Gallery must support swipe action on mobile to move between images
7
Add images for different product variants
8
Write a descriptive product title
9
Product rating based on customer reviews must be placed near product title
10
Product price must be visually prominent and placed near CTA-button
11
All additional charges must be shown near the price
12
Customers must see how much they save on a sale
13
Product variants selection must be integrated with product gallery and must show images of chosen product variant
14
Use buttons for product variants instead of dropdown lists
15
Use buttons for product quantity feature instead of dropdown list
16
Must have one main prominent CTA-button
17
Copy of CTA-button must explain what happens when a customer clicks on it
18
Add relevant reaction when users add products to cart (show cart, a notification or go to checkout)
19
Must have all shipping information (delivery to shopper's location, costs, time)
20
Must have returns, refunds and money back guarantee information
21
Add payment with installments
22
Add size chart (if relevant)
23
Must have relevant units for products (size, weight, lengths, etc)
24
Product information font-size must be big enough
25
Benefits (not just features) must be explained in detailed product descriptions
26
Add short product description with key product benefits
27
Product information must be easy to read and scan
28
Proactively promote free shipping (if offering it)
29
Add cross-sells section (recommended and related products)
30
Must have customer reviews
31
Must have email sign-up form
32
Must have email form for out-of-stock products
33
Add urgency triggers (relevant for stores with discounts, special offers, next day shipping)
34
Add scarcity triggers (relevant for stores with limited stock or limited offers)
35
Must have sticky add to cart header
36
Product page must contain breadcrumbs (not applicable for one product stores)
37
Optimize for mobile
38
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The most crucial page on your store is your product page.

If you properly construct your product page, you will see increased revenue.

If you do the opposite, any marketing efforts will fall short of expectations


That's why you need to concentrate your design work on product page optimization.

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