7 Footer Conversion Rules

Use these 7 footer conversion rules to boost your ecommerce store revenue and conversion rate.

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To increase conversions...

Add menu links to customer care pages (FAQs, Track Your Order, Contact Us)
1
Add menu links to law pages (Shipping & Delivery, Returns & Refunds, Terms & Conditions, Privacy Policy)
2
Display images of all available payment methods
3

Show social media icons
4
Add brand copyright trademark
5
Optimize for mobile
6

Footer must be shown at the bottom on all website pages (except checkout)
7

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Your footer is the place to provide users with details about your brand.

A footer should act as a robust extension of your main navigation, helping visitors navigate the site and find what they need to make a buying decision.

That's why you need to concentrate your design work on footer optimization.

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