7. Is your footer shown at the bottom on all website pages? (except checkout)

Traditionally the footer is shown at the bottom on all website pages, except for the checkout page.

This is what customers will expect and you should stick to the tried and tested principle.
Read detailed explanations on other rules
Your footer is the place to provide users with details about your brand.

A footer should act as a robust extension of your main navigation, helping visitors navigate the site and find what they need to make a buying decision.

That's why you need to concentrate your design work on footer optimization.

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