6. Did you optimize for mobile?
Mobile users are the future of eCommerce, with an ever-increasing percentage of generated revenue of all eCommerce stores coming from mobile users.
That's why the footer should be in large text, in a single column and center aligned for mobile to allow easy navigation.
It is essential that your website focuses on making the story easy and intuitive to browse through and use for mobile users since mobile phone users are overtaking desktop users very swiftly.
Read detailed explanations on other rules
5. Do you have a brand copyright trademark?
Together with rule 2, a copyright trademark is essential next to the legal information for any legitimate store.
7. Is your footer shown at the bottom on all website pages? (except checkout)
Traditionally the footer is shown at the bottom on all website pages, except for the checkout page.
Your footer is the place to provide users with details about your brand.
A footer should act as a robust extension of your main navigation, helping visitors navigate the site and find what they need to make a buying decision.
That's why you need to concentrate your design work on footer optimization.
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