4. Do you show social media icons?
This step is optional, you could include social media links or buttons to other pages in order to drive in customers.
However, you could choose to keep your footer simple and just for contact and legal information.
Read detailed explanations on other rules
3. Do you display images of all available payment methods?
If your store offers different payment methods, all of them should be displayed via small images to not clog up your page.
5. Do you have a brand copyright trademark?
Together with rule 2, a copyright trademark is essential next to the legal information for any legitimate store.
Your footer is the place to provide users with details about your brand.
A footer should act as a robust extension of your main navigation, helping visitors navigate the site and find what they need to make a buying decision.
That's why you need to concentrate your design work on footer optimization.
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