3. Do you display images of all available payment methods?
If your store offers different payment methods, all of them should be displayed via small images to not clog up your page.
This decreases confusion and reassures the shoppers that they can make the purchase with their preferred payment method.
Adding different payment methods also has a huge effect on the credibility of your store as shown by a study in Poland .
Read detailed explanations on other rules
4. Do you show social media icons?
This step is optional, you could include social media links or buttons to other pages in order to drive in customers. However, you could choose to keep your footer simple and just for contact and legal information.
Your footer is the place to provide users with details about your brand.
A footer should act as a robust extension of your main navigation, helping visitors navigate the site and find what they need to make a buying decision.
That's why you need to concentrate your design work on footer optimization.
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