2. Do you have menu links to law pages? (Shipping & Delivery, Returns & Refunds, Terms & Conditions, Privacy Policy)

Information on shipping & Delivery, Returns & Refunds, Terms & Conditions, Privacy Policy is necessary for any store.

All of this information is traditionally found in the footer of any page on an ecommerce website.

Adding these pages to your store increases the credibility significantly.
Read detailed explanations on other rules
Your footer is the place to provide users with details about your brand.

A footer should act as a robust extension of your main navigation, helping visitors navigate the site and find what they need to make a buying decision.

That's why you need to concentrate your design work on footer optimization.

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