3 Color Scheme Conversion Rules

Use these 3 color scheme conversion rules to boost your ecommerce store revenue and conversion rate.
You only see rule summaries in the free version. SOPs with detailed rule explanations are available to Paid Members
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  • Colors must properly fit context (target audience & intended goal)
    3
  • Text background contrast ratio must be according to WCAG 2.1
    2
  • Must have consistent color palette
    1
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Branding and credibility largely depend on your color scheme.

If you don't have proper coloring, your site will look unprofessional and users will be afraid to purchase.


That's why you need to focus your work on color scheme design.

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