20 Product Category Conversion Rules

Use these 20 product category conversion rules to boost your ecommerce store revenue and conversion rate.
You only see rule summaries in the free version. SOPs with detailed rule explanations are available to Paid Members
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  • Category names must be clear and easily understandable
    1
  • Add special category pages to take visitors into shopping mode ("Best sellers", "New", "Sale", etc)
    2
  • Use relevant category page design (grid view or list view)
    3
  • Images must have consistent style
    4
  • Use consistent product card size
    5
  • Must have good product card structure (high-quality product image, prominent product title, product rating based on customer reviews, product price, all available product variants, CTA-button)
    6
  • Show total number of available products in a category
    7
  • Add filters (relevant for stores with many products)
    8
  • Filters must be relevant for different categories
    9
  • Most used filters must be shown at the top of all filters
    10
  • Filter design must be relevant (left or top bar)
    11
  • Product list must be automatically updated when a filter is selected
    12
  • Selectors for different types of filters must be relevant (checkboxes or dropdown)
    13
  • Add sorting feature with relevant design (left or top right)
    14
  • Show how much shoppers save next to product price
    15
  • Display badges on product images ("Best sellers", "New", "Sale", etc)
    16
  • Show additional product images on hover (relevant for desktop only)
    17
  • Showcase trending and best selling items at the top of the category page by default
    18
  • Highlight any deals or special offers
    19
  • Add scarcity and urgency triggers (relevant for stores with time-bound offers)
    20
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Your category pages are the main navigational spots across your products.

They help users find what they need, and if it doesn't persuade users to go to the next stage of funnel, it will be tough to grow your business.


That's why you need to focus your optimization efforts on ecommerce product category pages.

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