21 Cart Page Conversion Rules

Use these 21 cart page conversion rules to boost your ecommerce store revenue and conversion rate.
You only see rule summaries in the free version. Detailed rule explanations are available for Paid Members
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To increase conversions...
Shopping cart must be persistent and save information for the next customer's visit
1
Show all needed information about products in cart: title, image, chosen variant, quantity, price
2
Add correct product image for the chosen product variant
3
Automatically update the cart when shoppers change the quantity of an item
4
Use buttons for quantity feature, instead of dropdown
5
Main CTA-button must be most prominent element on the screen
6
Main CTA-button copy must clearly explain what will happen when you click on it
7
Show alternative payment options below main CTA-button
8
Display images of all available payment methods
9
Allow shopper to select to pay by installments and see how much it earns you per month (if there's such a payment method)
10
Subtotal price must be placed near main CTA-button
11
Show shipping costs
12
Motivate users to shop more products (if shipping is free after certain threshold)
13
Display information about returns, refunds, money back guarantee
14
Add relevant cross-sell or upsell section
15
Add Continue Shopping button (relevant if store has many complimentary products)
16
Show phone / email information or live chat for support
17
Show estimated taxes (if it's relevant for store & it's shoppers, check competitors for reference)
18
Add urgency triggers (relevant for stores with discounts, special offers, next day shipping)
19
Add scarcity triggers (relevant for stores with limited stock or limited offers)
20
Design must be clean and uncluttered
21
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At least 5-7 people out of 10 will abandon their cart in your store.


But high cart abandonment rate can kill your profit.


The average cart abandonment rate is about 60-70%.


That's why you need to concentrate your design work on cart page optimization.

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