38. Did you optimize for mobile?

As described in rule 4. Mobile sales make up about 50% of all revenue and are expected to reach 70% soon.

Pay attention to the size of buttons, categories, visual hierarchy. In general – prioritize mobile UX over desktop and tablets.

It is highly recommended that you begin with the development of the mobile version of your shop rather than the desktop version to avoid most beginner mistakes and potential customer losses.

The most crucial page on your store is your product page.

If you properly construct your product page, you will see increased revenue.

If you do the opposite, any marketing efforts will fall short of expectations.

That's why you need to concentrate your design work on product page optimization.