31. Do you show customer reviews?

Customer reviews are playing a significant role in e-commerce, because many customers rely on product reviews and customer comments to decide whether to buy the product or not.

Therefore, showing customer reviews in the bottom of the product page increases trust in your store and increases conversions.

It is found that social proof (such as customer reviews) is Amazon’s most attractive trigger when it comes to the presented tablets. There has been numerous tests conducted to prove this, even one led by Amazon itself had 76.20% of 133 participants selecting the tablet with an added social proof tactic.

The most crucial page on your store is your product page.

If you properly construct your product page, you will see increased revenue.

If you do the opposite, any marketing efforts will fall short of expectations.

That's why you need to concentrate your design work on product page optimization.