27. Do you show a short product description with key product benefits?

There are different types of customers, some need to read all the detailed information about the product, while others need to read just a few short sentences about its benefits or even just look at the main image.

That’s why it became quite popular for eCommerce stores to have short product descriptions with key benefits of features on the top part of product pages near the product title.

The most crucial page on your store is your product page.

If you properly construct your product page, you will see increased revenue.

If you do the opposite, any marketing efforts will fall short of expectations.

That's why you need to concentrate your design work on product page optimization.