24. Do you use relevant units for products? (size, weight, lengths, etc)
Just like in the category page, scarcity triggers greatly increase impulse buying if added to the cart.
An example would be reminding the shopper that only a few items that they want to buy are left.
The most crucial page on your store is your product page.
If you properly construct your product page, you will see increased revenue.
If you do the opposite, any marketing efforts will fall short of expectations.
That's why you need to concentrate your design work on product page optimization.