14 Header Conversion Rules

Use these 14 header conversion rules to boost your eCommerce store revenue and conversion rate.

Help friends audit their stores:

To increase conversions...

1
Must have clickable high-quality logo that takes you to the homepage
2
Show distinctly visible cart icon that displays total number of products added in cart
3
Search field or icon must be clearly visible
4
Don’t show social media icons
5
First menu link must be a sale product category with color highlight (if category exists)
6
Navigation to different product categories must be quick and easy
7
Must have a menu link to new product category (if category exists)
8
Must have a menu link to best sellers product category (if category exists)
9
Must have a menu link to about us or blog
10
Must have sticky announcement bar with a special offer
11
Elements must be adequately aligned and spaced apart
12
Optimize for mobile
13
Header must be shown at the top on all website pages (except checkout)
14
Display country flag language switcher (if you have language translation)

Help friends audit their stores:

Your header is the primary navigation for your site.

If it has too much or too little information, it will confuse users and make them leave instead of guiding them through your funnel.

That's why you need to concentrate your design work on header optimization.

You only see rule summaries in the free version. Good vs bad image examples with rule explanations are available only to Paid Members